On Friday 20 Jul 12 The One Show’s Jay Rayner delivered a piece on Scandinavian food, I couldn’t watch live but caught up today on iPlayer. The piece started with a positive and upbeat tone but didn’t finish in the same manner.
You could almost feel Rayner’s uncomfortable sense of scepticism as he tasted a couple of the dishes on location at Cheltenham’s SVEA café. The dishes were traditional Swedish home-cooked fare and perhaps not the kind of food that is at the forefront of the Scandinavian food revolution that is hitting the UK. The second part of the feature involved tasting a couple of the bakery products he brought back from the café with the presenters and Paul Hollywood; whilst these were probably baked fresh that morning by the time they were eaten had no doubt deteriorated and were not positively reviewed.
“It’s poor journalism on both his and the BBC’s part to misrepresent Scandinavian food. Makes a mockery of all of us trying to change it.”
I am sure the One Show were working to tight deadlines and Jay Rayner does not have full control of the 160 second segment he presents, but I have to say it wasn’t a great advert for modern Scandinavian food. For a BBC show that did a good job check out the Hairy Bikers Bakeation, specifically the Norway episode.