The Coronavirus Closedown Plan for Baltzersen’s

Since the announcement last night advising us to avoid social gatherings things have been something of a whirlwind.

Small businesses in the hospitality sector like Baltzersen’s and many other across different sectors are going to find life incredibly tough over the next few weeks and months, in fact it’s a battle for survival.

Current Situation

We are currently open as normal but expecting to move to a limited takeaway only option tomorrow (whilst the team do some cleaning and closing down behind the scenes) and then likely closed from Thursday.  We’re really hanging on to hear what the Chancellor announces at the briefing later today around support for businesses.

Unfortunately we’ve had to pause plans to open the bakery shop in the former Sweet Shop adjacent to the Theatre – it is now vital to retain the funds we would have spent to support the core business.

Our Plan

As this drama has unfolded we have found ourselves right in the middle of preparing to launch our new bakery. We’ve spent the money we loaned to invest in this project so it makes sense to us to push on and get it open, especially as there is possibly going to be pressure on the availability of fresh bread and we think we can help with that. It allows us to partially employ some of our team in baking, delivery and sales roles during this period too.

So, we’re going to start baking on 30th March as planned and once we’re happy that we have a good enough range of products we’ll be offering them for sale via the Bakeri Baltzersen website.

You’ll have the option of having your bread and pastries delivered to your door by one of our team. This will be an option based on order values or for a delivery fee.

Photo by Jude Infantini on Unsplash

We’ll offer a pre-order and collect service from the coffee shop so you can walk/cycle out or travel down in the car and collect these (you can even drive down and stop on the precinct before 10.30am). If there are stores locally, especially in more rural areas, that would like to work with us by becoming a collection point for bread orders or who would like to take bread to retail to your customers then get in touch.

We’ll also be stocking bread and pastries for sale in the town centre, most likely at the coffee shop. If the weather is nice we’ll throw the window open, if not we’ll have a table set up inside and operate a one-in-one-out policy.

There will still be special occasions to celebrate, so if you want anything from our bespoke range of cakes they will also be available to order.

Naturally we’ll have a few other options available for you to buy online too. This will certainly include coffee but also if demand exists possibly some pre-prepared chilled meal options.

Thank you

What has really touched us so far is the concern that our regular guests have been showing for the team and the wider business.  Until today you’ve been resolutely visiting and we’ve not been hugely affected, but understandably that has now changed.  We really appreciate your support and if you are in a position to do so we’d really appreciate it going forward too.


So that’s what we’re going to try to put in place over the next couple of weeks to ensure that we will still be here when the dust settles and we are able to reopen in all our glory.

We’ll probably go a touch quiet now whilst we get everything in place but don’t forget about us, we’ll be back before you know it.

If other indies would like to collaborate with our delivery service we’re also open to approaches so drop us a line.  We can’t make any promises but if it makes sense to work together then let’s do it.

Any questions get in touch and we’ll endeavour to answer them.

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18 Responses to The Coronavirus Closedown Plan for Baltzersen’s

  1. Sue Richardson says:

    I love Baltzersens and hope all staff are well. Just when we all need a cheerful and friendly place you will understandably be closed. Very interested in bread orders or at least coming to the shop to buy.

    • Paul says:

      Thanks Sue. We’re doing the best we can under the circumstances. We’ll let everyone know as soon as we have something available for sale.

  2. John and Ruth Marshall says:

    We called in yesterday (Mon) for our usual coffee and sultanaboller sadly realising that this could possibly be our last time for a while We really hope the government comes up with something definite to help small businesses such as yours. In the meantime we will try and support you in your bakery venture (subject to us being allowed out!)
    We wish you all the best

    • Paul says:

      Thanks to you both. Some positive measures in the announcement this evening, still waiting on further details on employment support. We look forward to seeing you soon – or perhaps dropping some bread off via our planned delivery service!

  3. Annie says:

    Very very best with your future plans.

  4. Jane Wood says:

    Really sorry to hear this Paul, I hope you and the team manage to ride this storm. I’ll definitely be popping in for some takeaway goodies.

    • Paul says:

      Thanks Jane, we hope to see you in the morning and then more regularly once we can get the coffee shop open and selling bread!

  5. Simon says:

    Good luck to you Paul and your great management team and shop staff it’s a great place to go to and looking forward to trying some new tasty bread soon.

    • Paul says:

      Thanks Simon. It’s been a tough few days for the team. We hope it will pass quickly so we can get back to normal ASAP.

  6. Sophie says:

    Sad news but wish you all the luck with the new plans. Will definitely purchase bread from you guys ( please keep the Nutella brownies coming pleaaaaase!)

    • Paul says:

      Ha, we’ll get right on that once the bakery is up and running if there is enough demand. We’re sure people need brownies in an ongoing crisis!

  7. Tammy says:

    So sorry we can’t make it in today to say goodbye. Hubby and I had worked out a weekly indy schedule for supporting local businesses over the coming weeks to fit around his shifts and today he’s unavailable all day. Sadly he works in a supermarket and has seen the worst in people over the last few weeks, it’s so scary how society can flip through fear
    As soon as the bakery is up and running (from whichever venue) we’ll be there for bread and any other yumminess you have on offer. In the meantime though take care and wishing you and all your wonderful staff a healthy and happy time. We’ll all be waiting when those door reopen x

    • Paul says:

      Thanks Tammy. We’re sure all the indies appreciate the support over the last week or so. We’ll be posting regular updates over the next few weeks and hope to be up and running as quickly as possible.

  8. Pauline Sturdy says:

    Take care all of you. I will miss my saturday treat of large latte and cinnamon bun. I will be back as soon as we are allowed

  9. jenny says:

    Thank you for keeping us informed, your communications are really appreciated. I will really miss our trips to Baltzersens, your lovely staff and the cinnamon buns. Thank goodness it is temporary. Fingers crossed the bakery gets up and running swiftly, it sounds like an exciting project and we need some nice things to look forward to.
    Sending my best wishes to you, your staff and your Baltz regulars who will really miss having somewhere friendly to sit and think and enjoy your delicious things

    • Paul says:

      Thanks Jenny. We’re moving as fast as we can on the bakery with hopes it’ll provide what we need to keep the business afloat over the next few months. We’ll certainly miss our guests whilst we’re away and look forward to the day we can get those doors back open. x

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